Client: Actavis Serbia

Type of Event: Annual meeting with company’s management

Objective: Presentation of business plans and company’s performance

Date: 31 January 2007

Location: Restaurant ’’Loža’’, Obilicev venac, Belgrade



PR activities in 2007 were begun with a press briefing in Belgrade, hosted by the newly appointed director of Actavis Representative Office, Mr. Goran Orlic and manager for human resources and communications Ms. Svetlana Mirkovic.

We decided to organize a slightly more informal type of event given that journalists are well informed of the company’s activities, owing to our continuous cooperation. In this very pleasant environment, journalists had a chance to get better acquainted with the new management, hear news from business and plans of the company for the next period.

After an opening address by Ms. Svetlana Mirkovic, director of communications, Mr. Orlic presented business results, company’s plans and took journalists’ questions.

The press briefing was attended by 45 journalists from relevant media, who received press package with additional information, beside the information given during the briefing.



A total of 18 articles on business results and plans of Actavis were published in the national print media, four news reports were broadcast in news services of Beta and Tanjug, while significant publicity was generated in the local media.