Client: Zdravlje Actavis

Type of event: Joint action of company Zdravlje Actavis and magazine “Lisa”

Objective: Promotion organized by Zdravlje Actavis and magazine “Lisa” was focused on the problem of osteoporosis. With the activity entitled “Exercise with famous ladies” we wanted to draw women’s attention to the importance of preventive action such as proper nutrition and regular exercises.

Date: 20 October 2005

Location: Club ’’Colonial Sun’’



Although the problem of osteoporosis and dangers of broken bones due to this illness are frequently discussed and well-known, the majority of older female population is still not getting enough regular exercise. That is why we wanted to mark the World Osteoporosis Day with an original and impressive action that will motivate many women to exercise.

Together with magazine “Lisa” we organized an event entitled “Exercise with famous women” in the exclusive club “Colonial Sun” on 20 October 2005.

In its previous issues, magazine “Lisa” informed its readers about the activity with company Zdravlje Actavis, and invited them to participate. Many famous ladies responded, including Maja Odzaklijevska, Jasmina Mihajlovic, Marina Rajevic-Savic, Rada Đuric, Ivana Zaric, Iva Strljic, Anabela Basalo and Milica Milsa. The activity was covered by journalists from a number of Belgrade media.

Event host was Dina Colic. Dr Zoran Andjelkovic gave an introductory lecture and provided basic facts about the illness, prevention and therapy. After the lecture, the popular fitness expert dr Feelgood demonstrated a set of easy exercises for the ladies. After the exercises, ladies enjoyed a light and healthy snack, and all participants received gifts from the company Zdravlje Actavis.

After the event, seven newspaper articles were published, as well as seven TV reports, while magazine “Lisa” published an extensive report and a special addition entitled “Let’s exercise together”, which was later used by Zdravlje Actavis company for various promotions. The brochure “Let’s exercise together” was designed attractively, and included a report from the event at Colonial Sun, informative texts on osteoporosis and activities of Zdravlje Actavis company, as well as advice from famous ladies to women throughout Serbia, with the idea to motivate them for preventive actions.