Client: BAS program of European Bank for Reconstruction and Development

Type of Event: Launch of the BAS program in Serbia

Objective: Present activities and plans within the new program of support to small and medium enterprises in Serbia to representatives of Serbian Government, institutions supporting small and medium enterprises, donors, experts, potential beneficiaries and the media.

Date: 8 November 2006

Location: BAS program office, Carice Milice 3/I, Belgrade



Public relations agency PRofession Group was in charge of organizing the promotion, including design of promotional package, technical support to presentation, preparation of press materials, and organization of cocktail, which took place following the formal presentation of the Program.

BAS program was presented by director of TAM/BAS program EBRD in London, Ms. Charlotte Salford, regional director Mr. Roman Pelka, and director of Belgrade office, Ms. Bojana Vukosavljevic. Guests were Program’s partners, donors, representatives of Serbian Government, led by Minister of Economy Mr. Predrag Bubalo, and journalists.

The agency invited representatives of media and secured a significant publicity for the event. In addition to a press release about launch of the Program, the prepared press package also contained a background about activities in other countries and achieved results, as well as photographs to illustrate articles. In follow up to the event, agency delivered press material to the media whose representatives were unable to attend the presentation.



Twelve representatives of the media attended the event. A total of 15 articles were published, three radio reports were broadcast, and six television stories were aired in news programs of the most popular TV stations with national coverage. In addition to representatives of the Program, journalists had a chance to interview numerous experts for small and medium enterprises development, representatives of donors and state institutions.

Beside a PR report with documented clippings from magazines and video stories, representatives of BAS Program received also a video footage and photographs from the Program launch event.



The BUSINESS ADVISORY SERVICE (BAS) PROGRAMME works with select small and medium sized Enterprises in accordance with their specific business needs, and simultaneous development and improvement of quality of services to be provided by local consultants. The Program supports development and growth of competitiveness of business through financial assistance to be used for obtaining business advice and consulting services from the best local consulting firms. BAS Program helps define priority business needs for enterprises by providing business advice on turn around management, improving products and market position, reducing operating costs, improving strategic business planning and financial management, preparation and certification for systems of quality.

BAS Program currently operates in more than 17 countries. Since its launch in 1995 it has successfully undertaken over 4,000 projects in countries of the Baltic, Central Asia, Russia, Samara Region and Southeast Europe. In Serbia, BAS program is active since 2006 and it is financed by the Government of the Netherlands.

For all additional information about BAS program visit web site www.tambas.org