Client: TAM Program of European Bank for Reconstruction and Development (EBRD)

Type of event: Promotion of TAM Program at the annual EBRD conference in Belgrade

Objective: Promote TAM Program during EBRD conference by presenting activities and outcomes to conference participants, and in meetings with international donors, representatives of state institutions, potential partners of the project, and the media.

Time of promotion: May 2005

Location: Sava center, Belgrade



Representatives of TAM Program participated at the annual conference of European Bank for Reconstruction and Development, which was held in Belgrade, at the end of May 2005.

The agency team was in charge of media promotion during the conference, including organization of press conferences. In addition, agency’s activities involved design of promotional stand and a promotional flier.

PR activities of the agency team included:

• preparation of press materials about TAM program, including information about program, results and current projects
• finding an interviewee for the media among representatives of TAM Program and representatives of local enterprises participating in current projects
• inviting media to promotional events
• initiate and organize interviews by Program director for television programs and print media
• photographing and recording of events
• collecting and documenting publicity by video and press clipping

We organized a press conference at the press room of Sava centre, including a number of interviews and special television reports on activities and results of the program, given during the conference.

A well designed and implemented campaign had excellent results in terms of high placement of TAM Program in all media reports from the annual EBRD conference. The PR team’s activities were focused on generating publicity in the television news programs with the highest ratings.

A total of six TV reports, eight newspaper articles and a number of agency reports were published about TAM Program during the conference.



TAM Program (Turnaround Management) is a non-profit Program of the European Bank for Reconstruction and Development finances by the international donor community. European Union, through its European Agency for Reconstruction (EAR), is the main donor for Serbia.

TAM was established in 1993 in a joint initiative of UNDP and EBRD, with the support from Phare program of European Union. The Program aims to contribute to a higher efficiency and competitiveness of Eastern and Central European enterprises in the European market by facilitating direct contacts between independent, experienced and successful business leaders from the Western markets and managers of enterprises in the Eastern and Central Europe.

Over the last ten years TAM implemented more than 1.200 projects in various sectors of 28 countries.

For additional information about TAM Program go to web site www.tambas.org.