Client: EBRD TAM Program

Type of event: Visit to company for a group of Belgrade journalists

Objective: Presentation of results of cooperation between experts from TAM Program and company managers

Date: 6 December 2005

Location: Zrenjanin



We organized a visit to Mideri company to present to journalists the results of TAM project in this company.

Journalists talked with coordinator of TAM Program in Serbia, Mr. Peter Siretz and company director Ms. Ana Granic. Journalists were informed about business performance and cooperation between company Mideri and TAM Program. After a meeting with the management, journalists were given a tour of the factory.

Among Belgrade journalists there were editor of "Ženske strane" from ’’Politika’’ daily newspaper, journalist from ’’Lisa’’ magazine, magazine ’’Bazar’’ and business magazine ’’Kapital’’. Our guiding principle for selection of journalists was the fact that Mideri is a company employing mostly women, who sew products for famous brands, and that company director is a young, successful woman.

Experts of TAM Program worked with the company for about a year and cooperated with the management in the process of improving production, sales and financial management. Also, contacts with new international partners were established.

A detailed brief was prepared for company management and coordinator of TAM Program in order to facilitate communication with the media. For journalists, we prepared press material and provided photographs to illustrate their articles.



Following the visit, articles were published in daily newspapers “Politika” and “Danas”, magazine “Lisa”, magazine “Kapital” and “Ekonomska politika”.