Client: Beiersdorf

Topic: Promotion of product Good Bye Cellulite

Type of Event: Promotion for representatives of media

Objective: Present the first anti-cellulite product in Nivea Body collection

Date: 11 May 2006

Location: Cafe ’’Teatar’’



In the beautiful interior of cafe ‘’Teatar’’, journalists were present at an unforgettable event, consisting of presentation and promotion. Firstly, Nevena Vidakovic, Beiersdorf product manager, gave a brief expert presentation on the problem of cellulite, and then she presented the new product Good Bye Cellulit in Nivea Body line.

An impressive singing and dancing act was seen after the presentation. Famous Belgrade actress Bojana Stefanovic, accompanied by two colleagues, sang and danced to the song ’’Mein Hern’’ from ’’Cabaret’’ movie. To make this act special in every aspect, we hired a confirmed young choreographer Milos Paunovic.

Essentially, the guiding idea for this concept was to show an artistic act that underlines the beauty of woman’s legs and an enviable fitness, to send out a message that use of new anti-cellulite cream from Nivea Body collection can result in beautiful and fit legs just as in a floorshow.

The promotion was attended by 21 journalists.



Agency's team undertook these activities in preparation for the promotion:

• selection of venue
• preparation of scenario for the event
• hiring actors, dancers and choreographer
• design of invitations
• notifications, invites and ensuring presence of media representatives
• preparation of press kit with a press release, product and suspender as a funny allusion to the part of female legs most prone to cellulite
• moderator for the event

The promotion generated the following publicity:

• number of articles in magazines: 16
• number of articles in daily newspapers: four