Client: PHILIPS DAP

Subject: Promotion of new models of irons and juicers

Type of event: Joint promotion with a popular magazine for women

Date: 6 July 2005

Location: Restaurant “Jevrem”, Gospodar Jevremova, Belgrade



“Lisa Meets Friends” event took place in the excellent interior of restaurant “Jevrem”. The event brought together friend, business partners, famous persons and columnists of “Lisa” magazine.

For the first in series of similar events, Philips company provided the latest models of irons from “azur” series and juicers from “cuccina” series, with the goal to promote them during a competition in ironing and cocktail making.

Participants in the very amusing ironing competition were: the host of “Millionaire” quiz Ivan Zeljkovic, best seller author Anabela Basalo, one of editors from RTS Marijana Terzic, actor Ivan Bosiljcic, swimmer Ranko Tepavcevic and fashion editor from “Lisa” magazine Miroslav Pavlovic.

The cocktail making competition saw the writer Isidora Bjelica, editor of Belgrade chronicle Rada Djuric, editor of magazine “Cosmopolitan” Nataša Davidov, newscast from BK TV Irena Djuric, painter Biljana Cincarevic and actress Milica Milsa.

The winners were decided by two selection panels composed of representatives of publishing house Burda, magazine “Lisa”, representatives of PRofession Group agency, and representatives of restaurant “Jevrem”. The first, second and third places received prizes from PHILIPS company, respective of their placement.

The event continued in a good mood, with the presence of numerous guests from all spheres of social life, representatives of print and electronic media. Host program, popular actor Srdjan Karanovic, used brief intervals between competitions to explain purpose and use of Philips appliances, and contributed to good presentation of Philips’ products and the fun of the event.

• Scenario for the event
• Suggestion of venue
• Provide devices required for competition and prizes
• Provide additional equipment required for competition
• Logistical coordination with representatives of the magazine

Although the objective of this event was direct promotion, it still received a good exposure in the media through reports, and a series of photographs illustrating the good mood from the event, making it a model PR action for the future activities.