Client: Philips

Type of Event: Press tour

Objective: Presentation of cardiology program of Philips company

Date: 20 and 21 February 2008

Location: Hotel ’’Hilton’’ in Prague



We nominated Ms. Katarina Djordjevic, journalist from «Politika» daily newspaper, to attend presentation of cardiology program of Philips company, which was organized in Prague for journalists specialized in reporting on medical issues. Together with a representative of Profession Group, the journalist from «Politika» had a chance to learn about all innovations in the cardiology program of this company. The presentation was organized specially for a group of leading journalists from Czech Republic, Hungary, Poland, Slovakia and Serbia, who write about health care topics.

Doctors presented data about incidence of cardiologic illnesses in the region and the world, future expectations, preventive measures, and solutions offered by Philips in order to improve health care. Journalists have also been informed of the company's vision and its business objectives in the next period. Further, journalists could see three most modern products from the company. Philips Research gave journalists exclusive information about launch of a large EU project – Heart Cycle.

Following presentation, reports of the visit were published in daily newspapers ’’Politika’’ and ’’Vecernje novosti’’, and in magazines ’’Ekonometar’’ and ’’Biznis & finansije’’.