Client: Grand kafa

Type of Event: The press visits company Droga Kolinska in Izola, Slovenia

Objective: Introduction to company's operations and technology used in production of one of the most famous brands - Argeta

Date: September 2006

Location: Izola, Ljubljana, Slovenia



Thirteen journalists from Serbia visited Droga Kolinska company and its factory in Izola, where Argeta is produced: nine journalists from print media, one from a news agency and three journalists from television stations. Objective of the visit was twofold: brief the journalists about business performance and plans of the company, and present production technology applied in manufacturing one of the company's most famous products.

Journalists asked about business results and management's plans Mr. Robert Ferko, who was then President of Management Board of the company. In Izola factory journalists saw a special presentation about technology used in production Argeta meat paste, and the regional position of this brand.

The agency undertook following activities: invitations to journalists, preparation of press package, coordination of all activities during travel and stay in Slovenia, providing of cameraman, distribution of video footage and photo materials to the media, press and video clipping.

After the visit, 11 newspaper articles were publishes, including one agency report and three television stories aired in the prime time news programs of TV stations Studio B, Kosava and Pink.