Client: Grand kafa

Subject: Presentation of Grand Pleasure concept

Type of event: Press briefing

Objective: Present concept brand “Grand Pleasure” to representatives of national media with a view to ensuring publicity within an extensive promotional campaign

Date: 13 March 2007

Location: “Opium” café, Rajiceva 13, Belgrade



Since this is a completely new and unique concept, which interlinks products (hot beverages) and a feeling of pleasure (Grand pleasure cafes as places of pleasure, web site www.grandpleasure.com, Grand pleasure music, etc.), PR campaign started with presentation of concept to representatives of relevant print and electronic media.

The concept was presented by director of development in Grand kafa company Mr. Goran Radivojevic, product manager of the company Snezana Teodorovic and PR manager Darija Tankosic.

Special guest at the briefing was Mr. Alejandro Murga, representative of Seda company from Spain, which is the main supplier of special type of instant coffee that is used as a base for some drinks in the Grand pleasure product mix of hot beverages.

Forty two journalists from the most relevant media and 33 editorial offices attended the press briefing.

1. Organization of briefing: preparation of briefing concept, selection of venue, booking of facility, organization of catering and technical support
2. Preparation of press materials
3. Suggestions about required elements of press kit
4. Suggestions about appearance of company representatives
5. Engaging of translator
6. Hiring a photographer
7. Invitations to journalists and ensuring their attendance
8. Publicity creation and follow-up activities

After the initial presentation of concept, the agency began activities of continuous PR support. We gained the following publicity for presentation of concept: 29 articles in relevant print media, two agency reports, four internet stories and one TV report.