Client: Grand kafa

Subject: Opening of the first Grand Pleasure Cafe

Type of event: Evening party

Objective: Present the concept and service of the first Pleasure café to media representatives, partners of the company and respectable public figures

Date: 29 May 2007

Location: Grand Pleasure Cafe in Vasina Street



The opening event for the first Grand Pleasure café was an opportunity to present Grand Pleasure café as a place for pleasure that meets the caters to the needs of most refined hedonist, and inform media representatives with the special Grand Pleasure selection available only in Grand Pleasure cafes.

Around 150 invitees attended the event, of which 40 representatives of the most relevant print and electronic media.



For the opening of the first café in a chain of Grand Pleasure cafes, the agency implemented and provided the following:

1. Draft list of invitees
2. Ensured attendance by media representatives
3. Prepared press material
4. Suggested elements of press kits and gifts
5. Photographed the venue for the requirements of publicity creation
6. Provided photo and video recording of the event
7. Provided technical support
8. Created publicity and carried out follow-up activities

Promotion of the first in a chain of Grand Pleasure cafes received the following publicity: five articles in relevant print media in announcement of the opening, 15 articles after the opening, three TV reports and three reports on web portals.