Client: Support to Enterprise Development and Entrepreneurship Program in Serbia

Type of Activity: Continuous PR support to the Program

Objective: Continous promotion of Program's activities and partners

Duration: July 2005 - November 2007



Support to Enterprise Development and Entrepreneurship Program in Serbia is implemented in four main areas: 1. Support to development and implementation of SME policy, 2. Preparation of National innovation strategy and programs supporting innovations, 3. Capacity building for the network of regional and SME development agencies, 4. Implementation of Enterprise Development and Innovation Fund worth over 2 million EUR.

We began continous project support with a press conference in July 2005, and then followed up with intensive reporting on all aspects of the program. We provided consultancy in respect to public relations matters, created and carried out PR strategies for every segment of the project.

In terms of implementing SME policy, the agency was following all activities of the program and branch ministries designed to create a conducive business enviroment for growth of SMEs and meeting the requirements of European Charter on Small Enterprises. We have established continous cooperation with the media and ensured high quality of publicity for all activities in this segment, and especially:

PR support to International Conference on Small and Medium Enterprises held on 26 and 27 October 2005. The two-day conference was organized by the Ministry of Economy of Serbian Government, in cooperation with Enterprise Development and Entrepreneurship Program (EDEP), International Labor Organization and Entranse project of the Government of Norway. Over the same period, we were also in charge of media relations during the seventh meeting of national coordinators for the European Charter on Small Enterprises in the West Balkans, when Belgrade Declaration was also signed. Our team prepared press materials, invited journalists to these two events, organized interviews and delivered the expected publicity.

On the occasion of Serbian Government representatives meeting representatives of the European Commission to discuss implementation of principles contained in the European Charter on Small and Medium Enterprises, we organized a press conference and media promotion of the International Conference on Enhancing Growth of SMEs, held in November 2006.

Within the support activities to strengthening of institutions working with SMEs, we organized a press conference on the ocassion of establishing SME and Entrepreneurship Advisory Board in October 2006.

In terms of supporting the project of National innovation strategy and programs supporting innovations, we provided continous publicity to activities of EDEP members. We organized a series of interviews in which European and local experts explained ways to improvement of the system in order to increase number of innovations in Serbian economy. We ensured publicity to innovations consultants training program and promotion of results of National research of innovation effectiveness.

In term of the project of strengthening the network of regional and development agencies for SMEs, we organized a press conference on the ocassion of establishing Association of Regional Development Agencies.

For the needs of Enterprise Development and Innovation Fund we carried out an exceedingly successful public campaign over the period July – August 2005. PR activities covered all national, regional and local media. Nearly 200 articles, about 50 TV reports and a numerous radio reports were made about activities of the program.