Client: Philips

Type of event: Press tour

Objective: Presentation of Philips company portfolio for journalists from Central and Southeast Europe – Philips Consumer Lifestyle Press Event 2008.

Date: 19 and 20 March 2008

Location: ’’Penha Longa’’ Hotel, Portugal



Philips Consumer Lifestyle is a sector serving the high requirements of consumers through its extensive portfolio of products ranging from small household appliances, electronics (LCD Flat TV, DVD, music components, etc), portable devices for everyday life, products for personal care and beauty products for men and women, care products for children, and of course, various gadgets.

The sector was established in January 2008 through integration of Philips Consumer Electronics and Domestics Appliances & Personal Care department. This initiative is a part of Vision 2010, which represents growth strategy for this company as the global leader with lean business structures consisting of three key sectors: Healthcare, Lighting and Consumer Lifestyle. Each of this sectors places the emphasis of its activities to the needs of its valued customers.

Presentation of Philips Consumer Lifestyle sector portfolio was attended by a representative of PRofession Group, who prepared press material after the event and sent it to a relevant media network to inform journalists with the latest advances at Philips.