Client: Beiersdorf

Type of Event: Press visit to company

Objective: Launch of new product

Time of visit: May 2006

Location: Hamburg, Germany



The launch of new, revolutionary, folic acid-based product, which is used for the first time in cosmetic industry, was an opportunity for a group of journalists from Serbia, accompanied by a PRofession Group representative, to visit the headquarters of Beiersdorf company in Hamburg. In addition, journalists could also learn about the Research and Development Center of this company, which is one of the largest and most modern research centers in Germany.

Representatives of magazines ’’Gloria’’, ’’Lepota i zdravlje’’ ’’Joy’’, ’’Elle’’ and ’’Cosmopolitan’’ had a chance to attend a press conference and a special presentation of new DNAge cream, but also to tour Hamburg, city in which this company was established in the distant past of 1882.

Beside a visit to headquarters of a company, which has had one of its most famous brands – Nivea, present in Serbia since 1931, journalists also had an opportunity to meat the team of a company that is one of the global leaders in cosmetic industry. Apart from the most famous global brand in body care Nivea, brands such as Labello, Nivea, Eucerin, Hansaplast, La Preirie 8x4, Florena, Atrix and others also make up the product mix of Beiersdorf company.



All media represented at the presentation of new DNAge cream, published in-depth reports from the event and presented this new, revolutionary product in their magazines.