Client: Philips

Subject: Dealer’s Day

Type of Event: Promotion

Objective: Traditional annual meeting with business partners, dealers and distributors

Date: 29 September 2007

Location: Bowling alley ’’Coliseum’’, Belgrade



Philips company organized traditional annual meeting with business partners, dealers, and distributors in Serbia. The meeting took place in bowling alley ’’Coliseum’’, in Zemun.

In addition to the formal part of presentation, a bowling competition was organized for all guests. Numerous partners and friends of the company participated in the competition, and the best teams received valuable prizes: Philips products ranging from television sets to body care devices.

Further, during the event, Philips General Manager for Central Europe and the Adriatic Mr. Benedict Lauks and his host, General Manager of Philips Serbia Mr. Milan Banovic, held a press conference.



Agency prepared the following:

1. prepared press material
2. invited representatives of print and electronic media to attend the event
3. photographs of the event
4. follow-up activities

After the Dealer’s Day, we recorded the following publicity: three texts in daily newspapers, eight texts in relevant weekly and monthly magazines, and three TV reports.