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Case Studies
 
Promotion of fitness and wellness club ‘’Orange’’


Client: Orange ladies’ fit zone

Type of Event: Press briefing

Occasion: Opening of ladies' wellness and fitness club ’’Orange’’

Date: 15 May 2008

Location: ’’Orange’’, Strahinjica Bana 43a


Concept

“Orange” club is intended as a ladies only fitness and wellness center. The club is housed at a very attractive downtown location, and the idea is to offer a new dimension of wellness to ladies by providing facilities for exercising, relaxation and socializing in a very pleasant environment. The club strives for quality over quantity and wants to provide all members with top conditions and a pleasant environment that will help them look good and feel satisfied.

The club has two parts: for exercising and relaxation (wellness). The staff will try to be maximally attentive to every guest of “Orange” club and to make the ladies feel happy, and achieve the best results in these top facilities.


Agency's activities

For the promotion, the agency prepared the following:
  1. prepared press material
  2. secured presence of representatives from relevant print media
  3. photographs of the promotion
  4. follow-up activities

Result

Pending.































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