Client: Schering AG Berlin

Type of event: Press forum on research and development

Objective: Presentation of results of latest research on birth control, diagnostics and oncology

Date: from 5 to 7 November 2004

Location: Berlin



From 5 to 7 November, pharmaceutical company Schering AG Berlin organized an international press forum in Berlin, with focus on research and development. Representatives of media from across the globe attended the forum, including director of PRofession Group agency and journalists from our country: representatives of daily newspapers “Politika’, “Večernje novosti”, “Blic” and ’’Danas’’, and magazine “Nada”.

The chief objective for this event was to present research activities of the renowned company Schering AG Berlin, which is a leader in the area of gynecology (contraception and hormone substitution), specialized therapies, diagnostics, radiology and dermatology. Schering Company is famous across the globe for its research dedicated to an advancement of medicine and improvement of people’s lives. It is a company that launched the first contraceptive pill in Europe. Globally, it has the greatest number of patents in that field.

Journalists attended lectures by top experts from the company, who presented the latest results of research carried out by company’s scientists in the field of birth control, diagnostics and oncology.



Following our return from Berlin, 10 articles were published in print media, which had their representatives at press forum.