Client: Grand kafa

Subject: Grand Pleasure competition

Type of event: Press briefing

Objective: Promotion of competition finale and award ceremony

Date: 5 December 2007

Location: Gallery ’’Ozon’’



The goal of Grand Pleasure competition offered through GP web site was to stimulate visitors of the site and fans of Grand Pleasure concept to use modern technology and illustrate their moments of pleasure, the inspirations and associations to pleasure and ideal experiences of pleasure. Visitors of the site and consumers of Grand Pleasure products had a chance to express themselves in an open-ended format and present their feeling o pleasure as one of the key lifestyle ideas at the heart of GP concept.

Grand Pleasure competition for the most creative pleasure lasted from 17 August until 31 October 2007, when it was officially closed. The competition was open to anyone who completed an application and sent their work to www.grandpleasure.com/contest. The competition had three categories: Photo Pleasures, Fresh Pleasures, Video Pleasures, with the following prizes for each: camera ’’Canon’’, iPod and Sony Digital Camcorder. The work with the greatest number of votes, regardless of category, was awarded with a Grand Prix –Sony Playstation 3, while the best author, as seen by the selection panel, was awarded a mobile phone Nokia N95.



For the press briefing, the agency prepared the following:

1. selection of appropriate facilities for press briefing
2. preparation of press material
3. organization of technical support
4. presence of the media
5. follow-up activities

Grand Pleasure competition, announcement and finale, recorded the following publicity: 11 articles, one TV report and two stories on web portals.