Client: EVITA PERONI

Topic: Promotion of winter collection 2004/2005.

Type of Event: Promotion for the representatives of media

Date: 25 October 2004

Location: Cafe ’’Opera’’



Promotion for the representatives of media was held in a pleasant atmosphere of cafe ’’Opera’’, which is completely in line with the style of the promoted collection.

Concept of promotion is based upon a dramatic monologue of an author from PRofession Group's agency team. The monologue allows an actress to illustrate the use and style of jewellery from the latest collection, according to a precisely set sequence. The actress, synonymous of a stylish lady, was placed by the agency's creative team into the center of promotion for the unusual design of this brand exclusively for women.

• Scenario for the event
• Finding an appropriate venue for the event
• Organizing type of catering appropriate for a ladies' afternoon get together
• Writing a monologue
• Styling for the actress
• Hiring actresses
• Hiring stylists
• Hiring a designer for the invitation, that will connect the atmosphere of the venue with the style of the latest EVITA PERONI collection.
• Preparation of press kit with a press release about collection, CD with photographs and a gift product
• Informing the media and ensuring their presence

Totally generated publicity, as a direct outcome of promotion, amounts to 11 articles, of which 10 with photographs, as well as a TV report, report from the event, and an interview with representative of EVITA PERONI company, and a member of agency's team, who presented the collection to TV viewers.