Client: Philips

Type of event: Press tour

Goal: Getting acquainted with the innovations in the product range of the Philips Company

Date: August 27-29, 2008

Location: Berlin, Germany



The world’s major consumer electronics trade show IFA was held this year in Berlin. Starting in the late 1924 as the ’’Great German Radio Show’’, the fair evolved into the international multimedia event where one can find products ranging from home entertainment to public media and communication and starting with this year also small home appliances.

All the leading representatives from the world of design, fashion, music industry and politics were present at the gala opening on August 28. The German Chancellor, Angela Merkel, held a speech at the opening of this year’s IFA fair emphasizing that Germany is resolved to becoming one of the leaders in the high-tech world.

There were 1,245 exhibitors from 63 countries attending this year’s IFA and around 220,000 visitors from 126 countries around the world. A great number of journalist and reporters also visited the fair. As guests of the Philips Company recommended by the PRofession Group agency, journalist Jelena Milić (CasaViva) and marketing producer Nevena Antonić (Color Press Group) visited the fair as the media representatives from Serbia. Jelena and Nevena had a chance to acquaint themselves with the innovations in the product range of the Philips Company and numerous other events at this year’s IFA fair.