Client: Golf club Belgrade

Type of Event: PR campaign

Objective: Promote golfing, sign up new members and competitors in Golf Club Belgrade

Duration: From April to July 2004

Location: Golf Club Belgrade – Ada Ciganlija



Agency has prepared and implemented PR strategy for a three-month campaign designed to promote golfing, and present activities of Golf Club Belgrade and Professional Golf Association.

The activities were launched with a presentation of the sport and Golf Academy that offers courses for beginners and seasoned players. The agency prepared a press release, which was delivered to all relevant media, while direct contacts with the editors were used to stimulate interest in the topic. The agency prepared a comprehensive press package with many interesting details for news reports. The agency’s activities targeted a wide media audience, from sports editors in the media and sports newspapers, across life style editors in daily newspapers or news editors from Belgrade, to life style magazines, specialized print and electronic media. In cooperation with magazine ’’Ana’’, we organized a get together with readers on the golf course in Ada Ciganlija. Beside people from magazine and company Politika, the presentation was also attended by journalists from other editorial boards, who also reported on the event. Golf club hosted a one-day retreat, which was a great opportunity for readers and all guests to learn more about golf and take their first lesson at the Golf Academy.

Following the initial round of PR campaign, we organized a press conference at the Ada Ciganlija golf club, hosted by president of Golf Association of S&M Aleksandar Andjelkovic and Secretary General of Professional Golf Association Zoran Antonijevic. Journalists were informed about the new tournament season and plans of the golf association over the next period. In addition to information about tournaments, journalists received also information about history and growth of golf and Golf Club, as well as details of activities of golf academy. Many photographs were made available to journalists as illustrations, and we organized also several interviews with president and secretary of the Association.

For continuation of the campaign we secured media coverage of three tournaments – Duke Paul Memorial, BMW golf tournament and Societe Generale golf tournament.

During the three-month campaign, a total of 33 articles were published in printed media, including six agency news reports and five television stories.